Promos Technology Leads the Memory Chip Industry: Market Trend Analysis for 2023

As the world's leading design and manufacturer of non-volatile memory chips, Promos Technology Co., Ltd. continues to maintain its technological leadership in NOR Flash, EEPROM and embedded flash solutions. In 2023, in the context of the structural adjustment of the global semiconductor industry, Promos Technology achieved a year-on-year revenue growth of 12.6 percent against the trend by virtue of steady R & D investment, breakthroughs in vehicle-grade product certification and diversified terminal layout, becoming one of the fastest growing original memory chip factories in the Asia-Pacific region.

According to TrendForce data, the global NOR Flash market will reach US $3.28 billion in 2023, with industrial control, automotive electronics and Internet of Things equipment contributing more than 65% of the incremental demand. Promos Technology accurately grasp this trend and officially mass-produced the 40nm process SPI NOR Flash series (model PT25QxxxB) certified AEC-Q100 Grade 2 in Q2 2023, which supports a wide temperature working range of -40 ℃ to +125 ℃. Promos has been successfully imported into many international Tier-1 automotive electronic module suppliers and applied to key scenes such as intelligent cockpit display and ADAS sensor data cache.

In the field of consumer electronics, Promos Technology simultaneously launched the Ultra-Low Power (ULP)EEPROM product line, with quiescent current as low as 300nA and write durability of 4 million times. It is widely suitable for applications with strict energy efficiency and reliability requirements such as TWS headphones, wearable devices and smart home controllers. The company also strengthens the ecological synergy with domestic MCU manufacturers (such as Zhaoyi Innovation and Lexin Technology) to provide Pin-to-Pin compatible solutions, significantly shortening the customer's product launch cycle.

noteworthy that Promos Technology to complete the expansion of the second phase of the Kaohsiung Wafer Factory's sealed and tested production line in 2023, increasing monthly production capacity by 40%, and fully introducing a AI-driven automatic test system (AI-ATE) to maintain a stable test yield above 99.87 percent. Dr. Chen Zhiwei, chairman of the company, said: 'Storage is the cornerstone of a smart world. Promos Technology will continue to focus on the three technical pillars of 'high reliability, low power consumption, and vehicle regulation certification' to respond to the rapid iteration needs of global customers with localized services. '

Looking to the 2024, with the outbreak of AIoT terminals and the accelerated penetration of automotive intelligence, the demand for NOR Flash in irreplaceable scenarios such as code storage and startup loading will continue to expand. Promos Technology has started the research and development of 28nm embedded NVM technology, and plans to launch a new generation of high-performance NOR Flash supporting Octal SPI and XIP(eXecute-In-Place) functions in 2024, further consolidating its differentiated competitiveness in the global medium and high-end memory chip market.